Artwork Requirements

What artwork is required?

The artwork needed depends on how your items are being printed. The majority of techniques require your artwork supplied in an editable, vectorised format such as EPS, AI or PDF files,
Fonts need to be saved as outlines or curves to prevent design alterations when the files are opened. We would also need to know the pantone references for the colours printed if not specified on your artwork.

For digital printing, photos or full colour images, Jpegs and PDF’s are acceptable, in a high resolution of at least 300 dpi

Screen Printed

Screen printing is suitable for solid spot colours, the ink is passed through a mesh screen onto the flat surface of the product. A different screen has to be produced for each colour ink therefore is only used for simple designs

Pad Printed

Is the same as the screen printing but instead of the mesh screen a 2D silicone pad is used to transfer the solid colour ink onto the product – this method is used for products with irregular shaped surfaces

Offset Litho

This method is usually used for large volume orders whereby the photographic technique transfers images onto four printing plates in CMYK allowing tints and shading to be achieved- this method is usually used for paper products

Full Colour Digital

This is a relatively new technique that enables full colour images to be printed directly onto the surface of the product using inkjet technology. UV light then cures the print during the process so there is no need for drying time – this is a particularly cost effective method for small quantity orders

Transfer Printing

This technique prints full colour in reverse onto special paper that is then laid on top of the product, a heat press is used to transfer the image to the product, the backing paper is then removed. This process is most commonly used on textiles and ceramics

Dye Sublimation

This technique is similar to the transfer print but the dye particles are changed into gas using heat and pressure which then bond into the product changing back to a solid when cooled. This method produces a higher quality print and is used on a variety of textile and ceramic items

Laser Engraving

Artwork is scanned into the computer of a laser engraver and the laser etches the upper layer off the surface of the product leaving a permanent design - Mainly used for metal and glass objects

Embossing- De-bossing

This is a technique that uses a tooled dye of the design that is pressed into the product under great pressure to give a recessed or raised image – This is the classic way of branding Leather, PU and silicone products

Foil blocking

This is similar to the embossing technique with the addition of a foil being placed between the dye and the product to give a coloured impression usually in one colour gold or silver


The artwork design is scanned to get a stitch count and to make the embroidery disc. Unlike any other branding process the embroidery cost is not dependent on the number of colours in the design but by the number of stitches, the more complex the design, the more stitches involved, the more expensive the cost will be. Embroidery can be used on any textile item providing the embroidery frame will fit. Designs can be stitched in many colours from the large range of silks however these are not pantone or CMYK matched.